Master Matchmakers® Leaders A Software: Enjoy Lab® Verifies Your Own Dates Before You Meet

The Quick Version: From 2009 to 2013, professional matchmakers JoAnn and Steve Ward hosted VH1’s “Hard fancy.” During the period of six conditions, this mother-and-son duo showcased their ability for motivating, advising, and quite often offering a reality check to prospects wanting love. When not in tv series company, the duo works Master Matchmakers to greatly help singles find a relationship through matchmaking and big date coaching. Master Matchmakers offers individualized advice and vetted matches to singles across the country. These days, the group has additionally innovated a mobile program also known as enjoy Lab that authenticates the identification of a stranger before going on a romantic date. In all aspects of online dating, the Ward family members supports better truthfulness and rely on.


In 2003, Steve Ward believed he had been on their way to becoming a good investment banker. He was 22, merely out of school, and about to begin their career, but initial he made a decision to help their mother aside along with her matchmaking company.

JoAnn Ward had a skill for dealing with individuals, but not with technologies. She was still making use of submitting cupboards, along with her son wanted to improve the lady to an internet database and website. The guy anticipated that it is an easy work. Then, when a prospective client asked him for a male’s viewpoint, the guy conducted his first intake interview and began to recommend matches.

He met with the client and paired their on a primary go out. She along with her time struck it well and were eventually interested getting married. Steve’s initial introduction ended up being a rousing success, and simply like this he was hooked.

The next generation matchmaker and President at Master Matchmakers, Steve guides folks toward fulfilling relationships with honesty and authenticity. He or she is well-practiced at offering advice to singles. Alongside their mom, the guy co-authored a book known as “Crash Course crazy.” Throughout his undertakings, he expectations to enhance the online dating knowledge for singles.

Master Matchmakers performs face-to-face interviews and background checks to carefully become familiar with customers before giving them out on a date. Qualified mentors and licensed therapists act as private mentors and a dedicated team of regular matchmakers function side-by-side with these coaches to make sure careful, hand-selected introductions along with personalized advice from years of pro experience.

By using a generally viewed television show, “Tough appreciate,” this small local matchmaker expanded into an across the country boutique, providing singles in most 50 states.

“We’re accepting board from around 20 to 40 new clients a month now,” Steve mentioned. “We have now developed into an entire level solution able to helping anyone who labors crazy.”

nowadays, by using technologies to improve the internet dating life of singles, Steve has pioneered a mobile software known as like Lab, which will confirm someone’s photograph, authenticate their own identification with an individual information test or mobile search, and run a criminal background check aswell.

“in a day and time of meeting over cellular very first in relation to dating, we designed appreciate Lab to give confidence as a service into the whole relationship business,” Steve described, “but also for those seeking a high-touch, personal experience we will continue steadily to offer our very own best-in-class, private training and expert matchmaking services.”

Steve and JoAnn Honed Their Date Coaching through “Hard Love”

Upon joining Master Matchmakers, Steve used his business instinct, social intuition, and style for advising it like it is display all those things a matchmaker can be and perform. This is why, he and his household shortly gained a lot promotion and interest, culminating in VH1’s truth tv series “Hard prefer,” which went for six conditions.

From 2009 to 2013, Steve along with his mommy hosted and created this show about singles and couples in various stages of internet dating and commitment crises. They can be clear-cut people that learn how to get results.

“Thanks a lot really for leading me across the ‘dating trip’ that resulted in Ryan. Our company is therefore happy. The guy adds much to my entire life that i might be unable to make alone. We never believed in soulmates before, but son are We a believer today!” — Maya, a Master Matchmakers client

After season one, Steve recognized the helpfulness of a love bootcamp, of reading from someone who will tell you the real truth about yourself and your interactions. The guy made a decision to add a night out together training solution to fit and bolster their matchmaking.

“We wished to offer renewable ways in which we can easily include value to an individual’s love life,” the guy told you. “We began to develop a course we felt had been really unique and personalized, on the basis of the strategy we had been known for: tough love.”

The popularity of the tv screen program plus the development of online at the time enabled Master Matchmakers to syndicate their unique solutions across the country.

Date training, Matching, and Vetting for individuals throughout 50 States

Master Matchmakers has evolved a great deal since 2003, whenever posting and transmitting pictures via some type of computer was tedious and difficult. In those days, it absolutely was a business criterion that matchmakers won’t program their clients images of the potential time. The client must trust their expert examination of appeal and being compatible.

Now technical advances allow Steve along with his team to delve much deeper and supply so much more than an image. Down to the final information, these matchmakers would like to know every thing to enable them to create a knowledgeable match. A full bio and background check is regular working process of this proprietary matchmaker.

Bringing customized service to the entire country, the Ward family members can assist numerous eligible singles select the individual of these dreams.

An egalitarian matchmaker, Steve denies the idea of an antiquated business design where males pay expensive prices to meet women that shell out nothing. Master Matchmakers addresses ladies pretty and respectfully.

“I serve a high-end woman,” Steve stated. “we serve women who tend to be very inspired, winning, appealing, informed, and looking in order to satisfy their particular equivalent or better.”

Date Coaching

In their date mentoring, Steve puts an emphasis on identifying opportunities and being prepared for functioning on them. He encourages self-awareness, perhaps not self-consciousness. He talks about changing the paradigm and getting rid of self-imposed barriers to ensure the client is preparing to meet “the main one.”

“My training gives them the capability to optimize the possibilities that can come their own means and see those opportunities,” the guy demonstrated. “i am a numbers man, so it is exactly about regularity and readiness.”

The guy along with his team of educated coaches satisfy face-to-face to recognize habits, break poor behaviors, while making a plan for how to obtain, type, and sustain the connection. It’s no surprise the website talks of date mentors as “the blade and guard inside sex life.”

“Most of the time we just manage helping folks expand their unique minds,” Steve said, “to try to give consideration to the reason why it could operate– perhaps not exactly why it will not work.”


These matchmakers advocate for your needs. Their job is to arrange introductions with suitable and vetted individuals. Customers consent upon a certain number of introductions beforehand, plus the matchmakers come up with a tailored approach supported by decades of expertise for the dating video game.

“We’re really tactical about this,” Steve said, “therefore give opinions along the way. We give the client sincere useful critique they won’t get any method.”

Grasp Matchmakers grab their own time interviewing and obtaining understand their clients to make smarter matches. The purpose, Steve stated matter-of-factly, is to find eliminate the consumer by combining them with a compatible match.

Often what this means is giving some guidance (or a highly worded reality check) to consumers. The outlook on the solitary is as vital as the personality of these big date.

Also essential, Steve told us, is the capacity to communicate realistic objectives. “I’ve discovered through the years simply to walk an excellent range between offering somebody wish and providing someone delusions.”

Background Checks

Before dealing with any customer, Master Matchmakers completely investigates that individual’s back ground. Including sets from social media profiles to criminal history. The team has a wealth of information at their own convenience to ensure that all their clients take the up-and-up.

“undoubtedly and out, we do have the best level of immediate access to managed data — over any matchmaker in the united kingdom,” Steve boasted. “we are essentially, for all intents and purposes, personal investigators.”

Grasp Matchmakers only represents men and women after vetting their own background. Whoever signs on agrees to this type of an arrangement. Fostering confidence and sincerity, these matchmakers make certain that their clients are upstanding people worthy of being matched. This unique element gives the team a competitive advantage for singles looking some extra security and in-depth investigation.

“we have included many technologies over the last couple of years,” Steve said. “which enables all of us to accomplish all of our tasks better and more effectively than other matchmakers online.”

Love Lab has Background Checks maintain Daters Safe

Recently, Steve has taken on a challenging venture, generating an internet dating source for singles. He’s used the confirmation technology used by Master Matchmakers and condensed it into a mobile application called enjoy Lab. Today everyone can go surfing to verify the identity of a date before conference personally.

This will be an essential product for singles just who set by themselves at risk by taking place a night out together with some body they don’t really really know.

“We want to come to be a directory site,” Steve explained, “to verify internet dating pages and simply help folks increase value away from all those programs and services.”

Really love Lab uses Master Matchmakers’ vetting processes to deliver the present day dater some comfort. Before-going on a romantic date, users can login discover if someone else is which they claim are (and whatever they claim to appear to be).  This complimentary cellular app was launched in September 2013 and has now been increasing its reach since that time.

“We’re in the middle of an evolution of our own item,” Steve said. “we wish to come to be an independent verification solution for your matchmaking market.”

The app allows consumers self-verify their particular identification and check on the identification of somebody otherwise. Quickly you can enter a phone number, current email address, or login name related to a Love Lab profile to see if some one you came across using the internet has already been verified. Everyone else must confirm their particular details. It is possible to validate your own images, for instance, by taking and publishing an instant selfie to Love Lab that will be assessed and when compared with your profile photographs for likeness.

With an intensive and conscientious confirmation process, these online dating innovators desire to make a product or service that reduces the dishonesty, fraud, and threat widespread in online dating.

“I’m not therefore worried about producing a lot of money overnight. I am really establishing a service that people will desire to use and advise — and a service that resolves an extremely major problem.”

The Master Matchmakers Team Features a Close-Knit, group Feel

Master Matchmakers is actually a family-run company. JoAnn Ward is the chairman, her child could be the Chief Executive Officer, and her girl is the Executive Director of Client Relations. Several of their particular matchmakers and time coaches have-been with all the business for decades and generally are deeply purchased the prosperity of every client.

“We operate Master Matchmakers like a family. We now have a very boutique-style strategy,” Steve described, adding, “My personal mother features always said that the single thing that technology cannot change is private solution.”

JoAnn has actually a radiant character that sets the tone the organization overall. The Ward household is about telling it adore it is and helping people by being direct.

“We grab an equal show with the obligation inside the business,” Steve said, “but she is a whole lot more involved with production the success in our customer’s physical lives.”

Recently, Steve has taken more of a step right back from customer strive to focus on the advancement of the Master Matchmakers business and expansion on the adore Lab software. The guy lets his mommy make the reins in the customer area, despite the fact that they don’t really constantly concur about the appropriate method.

“There is disagreements regarding our clients constantly actually,” he mentioned good-naturedly. “If we disagree, though, i allow her to win because we made a deal a long time ago that she’d have last suppose during the matchmaking company and I also will have final suppose in the activity endeavors.”

That contract has proven to get useful to all included â€” this mother-son team scales one another off to give daters personalized assistance and scientific convenience.

Victory is assessed by exactly how Delighted the Clients Are

Over recent years, Steve has actually observed a lot of success tales of happy couples which found, fused, and found really love thanks to Master Matchmakers. Their particular customer ratings page is full of testimonials from satisfied customers.

“I’d like to genuinely believe that 99% of those just who chose me personally would do it all once more,” he stated, “and I’m happy with that.”

He told united states about some girl who had been wise and successful in necessity of some guidance inside her sex life. Steve got the lady on as litigant and started training her becoming even more open-minded. He paired the girl with a few single dudes but had not found a fantastic fit.

To achieve insight into her personality, Steve asked their to present an individual research letter. Her feedback surprised him. “She believed comfortable adequate to go to an ex who was already remarried,” he recalled. “She really opened up to him and tell him that she actually is dealing with this knowledge, doing a bit of soul-searching and reflecting on which she could do in a different way to fulfill ‘the one.'”

The woman ex wound up providing their path back in really love. The guy recommended she satisfy a buddy of his. The catch had been that the friend lived-in Seattle while she lived in ny. However, she’d already been coached getting open-minded to possibilities, thus she agreed to give it the opportunity. After a series of winning times, she wound up transferring to end up being nearer to this man, who’s now the woman fiancé.

“She provided me with this gorgeous recommendation for conference this individual,” Steve stated. “the point that i really could ultimately affect somebody in order for, actually without introducing the woman to ‘the one,’ she however credits me — in my experience, that will be something to end up being proud of.”

Master Matchmakers Blends individual Service With Technology

Instead of becoming an investment banker, Steve Ward has made use of his abilities as a business person, spokesperson, matchmaker, and go out advisor to move Master Matchmakers inside scientific get older. Their newly developed application, appreciate Lab, may be the next step in supplying singles a secure online dating ecosystem with complete criminal record checks.

“We’re able to check out some people’s history very carefully — far more carefully than nearly any other matchmaker on the market,” Steve stated. “I really shrunk that innovation into fancy Lab, but Master Matchmakers nonetheless uses it in regards to our clients’ functions also.”

With upfront guidance, hand-picked fits, and verified dates, Steve appears to corner the business on matchmaking from start to finish.

“All of our focus is truly to be able to give useful sources to prospects from inside the whole relationship environment,” he mentioned. When the large praises of their previous customers are any indicator, he’s been enormously effective at this point.